Communicators must be passionate, says pope

September 30, 2013

Helping the Church get the Gospel message out to the digital world depends more on a loving passion for reaching out to others than being tech savvy or a verbal warrior, Pope Francis told Catholic communicators.

“I believe that the goal is to understand how to enter into dialogue with the men and women of today in order to appreciate their desires, their doubts and their hopes,” he said in his talk Sept. 21.

Despite the temptation that exists today, dialogue and bringing people to Christ have nothing to do with hounding others into submission in a kind of “theological brainwashing,” he said.

The pope’s comments came during a special audience with participants of the Pontifical Council for Social Communications’ plenary assembly meeting.