Last Updated: Friday - 09/24/2010
Week of April 14, 2003
Mother Angelica needs to go digital -- cable boss
By RAMON GONZALEZ
WCR Staff Writer
If you want to get Mother Angelica's Eternal Word Television Network (EWTN) in your community, you will have to pressure EWTN to change the format in which it broadcasts. That's according to Jim Edwards, marketing assistant at Persona Communications in Edmonton.
Persona offers regular and digital cable services to 320 communities in Western Canada. Out of these, only three communities in Saskatchewan get EWTN. "The reason we don't offer it in more communities is because of the method they send up their signal," explains Edwards.
"So they really need to change how they send it out. If it's sent out in a digital signal then we would be able to offer it in more communities."
As it stands right now, EWTN sends its signal through the regular cable system. Persona offers 30 to 40 channels on regular cable. But as Edwards explains, "all 40 channels are full right now so to add EWTN in a community like that we would have to remove another channel and we don't want to do that right now. We don't want to remove something to add EWTN."
Persona Communications "won't be adding EWTN" in the Alberta communities it services unless EWTN changes the way it sends out the signal, Edwards said. "It really has nothing to do with demand (but with) the format in which EWTN broadcasts.
"If people are interested in (getting) EWTN, they should pressure EWTN to change how they send out their signal"
A customer service representative at Edmonton's Shaw Cable, however, said it is all about numbers. "Once they get enough requests they will attempt to get that channel," she told the WCR.
Dale Henderson of Shaw Cable's corporate office in Calgary could not be reached for comment April 9. Shaw offers cable services to major cities like Edmonton and Calgary.
Scott Hults, director of communications with EWTN at Irondale, Ala., could not be reached for comment either.