Collection baskets may end up empty if parishes turn to more lucrative e-giving plans.

CNS PHOTO ILLUSTRATION | BOB ROLLER

Collection baskets may end up empty if parishes turn to more lucrative e-giving plans.

July 2, 2012

For generations of Catholics, "E" has stood for envelope – the Sunday offertory envelope.

In today's digital age, though, that "E" may be shifting to "e-giving," an electronic and automatic deduction from your bank account to help pay for the costs of running and maintaining the parish.

One company, Faith Direct, has said its client parishes are seeing revenue increases as high as 30 per cent.

Our Sunday Visitor's Offertory Solutions subsidiary likewise estimates that parishioners who use its Online Giving option contribute up to 30 per cent more than they would had they stuck with the envelope system.

"Credit card gifts are larger than your envelope gift.

People tend to be more thoughtful when they're using Online Giving," said Terry Poplava, director of sales and marketing for Offertory Solutions in Huntington, Ind.